About claire2017

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So far claire2017 has created 54 blog entries.

Direct-to-consumer OR direct-to-junk?

By |2021-09-08T10:34:37+09:30September 7th, 2021|Brand Management, Content Creation, Digital Communications, Marketing Advisory|

We think that most businesses have a desire to build their direct-to-consumer channel and sell directly to consumers. Marketing efforts to build direct-to-consumer (D2C) consists ... read more

Mitchell Wines forms new distribution partnership after 30 years with red + white

By |2021-06-07T10:18:45+09:30June 7th, 2021|Editorial|

Clare Valley stalwart, Mitchell Wines, has announced a new distribution partnership with sales and distribution business Pure Wine Co, ending a partnership with Red+White ... read more

Let’s ask a better question: Why doesn’t advertising work (more often)?

By |2021-03-05T13:57:51+09:30January 11th, 2021|Branding + Packaging, Content Creation, Digital Communications, Marketing Advisory, Public Relations, Social Media|

This article was originally posted on WARC by Professor Jenni Romaniuk, Associate Director (International) at Ehrenberg-Bass Institute for Marketing Science - Let’s ask a better ... read more

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