Social Media

Let’s ask a better question: Why doesn’t advertising work (more often)?

By |2021-03-05T13:57:51+09:30January 11th, 2021|Branding + Packaging, Content Creation, Digital Communications, Marketing Advisory, Public Relations, Social Media|

This article was originally posted on WARC by Professor Jenni Romaniuk, Associate Director (International) at Ehrenberg-Bass Institute for Marketing Science - Let’s ask a better ... read more

Social media ads – are they worth the hype?

By |2021-03-05T14:32:30+09:30August 17th, 2020|Content Creation, Digital Communications, Marketing Advisory, Social Media|

It can be hard work, gradually chipping away at building your social media community, working to grow your reach and engagement organically. But when it ... read more

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