MUSINGS2020-01-31T15:18:58+09:30

MUSINGS

Let’s ask a better question: Why doesn’t advertising work (more often)?

January 11th, 2021|Categories: Branding + Packaging, Content Creation, Digital Communications, Marketing Advisory, Public Relations, Social Media|

This article was originally posted on WARC by Professor Jenni Romaniuk, Associate Director (International) at Ehrenberg-Bass Institute for Marketing Science. Two recent Freakonomics podcasts are provocatively titled Does ... read more

Social media ads – are they worth the hype?

August 17th, 2020|Categories: Content Creation, Digital Communications, Marketing Advisory, Social Media|

It can be hard work, gradually chipping away at building your social media community, working to grow your reach and engagement organically. Social media, like ... read more

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