MUSINGS2021-05-19T11:30:16+09:30

MUSINGS

Direct-to-consumer OR direct-to-junk?

September 7th, 2021|Categories: Brand Management, Content Creation, Digital Communications, Marketing Advisory|

We think that most businesses have a desire to build their direct-to-consumer channel and sell directly to consumers. Marketing efforts to build direct-to-consumer (D2C) consists ... read more

Let’s ask a better question: Why doesn’t advertising work (more often)?

January 11th, 2021|Categories: Branding + Packaging, Content Creation, Digital Communications, Marketing Advisory, Public Relations, Social Media|

This article was originally posted on WARC by Professor Jenni Romaniuk, Associate Director (International) at Ehrenberg-Bass Institute for Marketing Science - Let’s ask a better ... read more

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WHAT YOU THINK, YOU BECOME. WHAT YOU FEEL, YOU ATTRACT. WHAT YOU IMAGINE, YOU CREATE.
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