Artisans of Barossa is a collective showcasing the region’s diversity through twelve producers and a stunning new venue.

Our brief from the Artisans of Barossa Board was clear: articulate the evolving brand essence, create a promotional gallery for launch, and develop a media program to attract wine lovers to the new venue. Our team meticulously planned and executed a strategy to build anticipation for the opening. We curated brand activity on AoB platforms, secured editorial, TV, and radio promotions, and developed a PR kit to target wine, tourism, lifestyle, and business media.

Our approach resulted in widespread publicity, including features on Channel Nine, South Aussie with Cosi, and coverage from travel and wine writers, journalists, and influencers. We successfully rolled out a comprehensive program to highlight the new Artisans of Barossa.