Inspired by a Barossa icon, the red vintage truck takes centre stage as the ‘Barossa Bomb’.

The Free Run Juice team engaged us to develop the Barossa Bomb 1L label for ALDI, ensuring it resonated with target consumers while staying true to the brand’s identity. Guided by market insights and consumer preferences, we created a distinctive name and label that captured the essence of Barossa Shiraz.

After presenting multiple concepts, we finalised the creative direction and branding, illustrating the signature red vintage truck that now defines the label. The result? A visually striking, memorable design that stands out on ALDI shelves, celebrating Barossa’s winemaking heritage while making a bold impression in the market.