Established in 1850 by Frank Potts, Bleasdale is a pioneering, family-owned winery that helped shape the Langhorne Creek wine region. It remains an independently owned, premium brand with a rich legacy.

Brand Warrior conducted a comprehensive brand health check, working closely with the Bleasdale team to refine and elevate their portfolio. Our goal was to ensure brand consistency across packaging and marketing, reflecting the exceptional quality of the wines inside every bottle.

Beyond label development, we’ve supported Bleasdale in marketing strategy, global distributor presentations, property signage, and logo evolution. Our work has also included copywriting for their website, brochures, and advertisements, as well as PR direction and support for major industry accolades, including the Max Schubert Trophy, Jimmy Watson Trophy, and Halliday Winemaker of the Year.