Haan Estate, known for its heritage and premium wines, engaged us to modernise its branding while preserving its rich history.

Our approach carefully balanced classic elegance with a refreshed contemporary identity. We refined the iconic Rooster emblem, updating it in the style of classic European etchings for a timeless, sophisticated look. We then developed a detailed emblem and a modern, simplified logo to ensure versatility across digital and print.

The brand’s signature blue was enhanced with warm, light brass tones, creating a cohesive, premium feel. We also selected elegant, refined fonts that align with Haan Estate’s luxury positioning.

The result is a revitalised brand identity honouring its heritage while ensuring relevance and impact in today’s premium wine market.