As an arm of The Barossa Co-op, Barossa Central is a new name and brand for the Barossa based shopping precinct; a shopping centre committed to providing a comprehensive, urban-style retail selection to The Barossa Co-op members and Barossa community.
Barossa Central provides a mix of its own to The Barossa Co-op stores, including one of South Australia’s largest Foodland stores, Barossa Fresh, as well as the Barossa Mitre 10, Barossa Sportspower Superstore, Barossa Toyworld, Barossa Betta Home Living, Orchard Lane, Rod & Spur, and Barossa Homewares.
Barossa Central also includes a wide range of national retailers and service providers that are tenants – Terry White Chemist, Barossa Fine Foods, Australia Post, Nuriootpa Newsagency, Flight Centre, Phil Hoffman Travel Barossa, Yes Optus Barossa, Aldi, Smokemart & Giftbox, Dai Hiro Sushi, National Hearing Care, Babylon Barber, Angas Park Cellars, Ally Fashion, SpecSavers, Wonderful Massage, Sky Mobile, Cheap as Chips, Barossa Dry Cleaners, Century 21, Julie Toth Real Estate and our coffee and cafe offers, Beansolicious & Raw Lush Juice & Coffee Bar.
The Centre was previously branded ‘The Co-op’, however a strategic decision was made to rename it Barossa Central to better communicate the shopping precinct, which encompasses all these stores and tenants.
Claire has worked within the marketing team at Barossa Central to develop the logo, style guide and roll out plan. This included design, copywriting, planning, engaging the right partners for this project, and project management. Claire continues to work as the marketing manager to align all areas of marketing and advertising with the new strategy and continue to build the Barossa Central brand.