Project Description


Bleasdale was established in 1850, when Frank Potts stepped onto Langhorne Creek soil and declared it home. Since then, the Potts family has established themselves to be true pioneers of the Langhorne Creek wine region.

Today, Bleasdale remains a family owned winery, and their vision has been and continues to be to build the Bleasdale brand as a premium, independently owned, and exciting winemaker of distinction.

Brand Warrior Communications undertook a health check of the current Bleasdale branding and in collaboration with Parallax Design (Frank Potts and Generations), Brady & Co (Heritage, Wellington Road, Sparkling Shiraz), and the team at Bleasdale, updated and lifted the image of Bleasdale’s portfolio.

Our mission was to create consistency within Bleasdale’s branding and packaging – and to reflect the outstanding wine inside the bottle.

Further to this label development project, we’ve worked on numerous projects for Bleasdale, including the development of the marketing plan, creation of the global distributor presentation, property signage, evolving the brand logo, copywriting website pages, brochures and ads.  We also provided public relations support for several significant industry wins – Max Schubert Trophy, Jimmy Watson Trophy and Halliday Winemaker of the Year.



2017 – 2019

  • Brand Collateral
  • Brand Planning
  • Content Creation
  • Copywriting
  • Label Development
  • Marketing Advisory
  • Public Relations