The Hoffmann family, custodians of Dimchurch Vineyards, are specialists in growing premium Shiraz, with the first vines planted in the 1880’s. Today they own or manage over 135 hectares of vines in the Northern Barossa sub-region. While the quality of their Shiraz is renowned, they also grow exceptional Mataro (Mourvedre), Grenache and Cabernet Sauvignon, as well as small quantities of White Frontignac, Nebbiolo, Sangiovese, Carignan, Malbec, Lagrein and Zinfandel.
Dimchurch Vineyards is the family’s umbrella company, managing both their owned and leased vineyards in Ebenezer. Today the Hoffmann family deliver grapes to over thirty premium winemakers within Barossa, including Rockford, Glaetzer, Sami-Odi, Torbreck, Chris Ringland, Two Hands and other premium, boutique wineries.
Brand Warrior Communications provided direction and support to Adrian Hoffman, with the main objective to lift the profile of the Hoffmann family, and share their story.
We worked with the family to understand the business vision, purpose and goals for Dimchurch Vineyards, putting their story into words, and creating a platform from which to tell this story.
We then collaborated with Jen Turner to set the creative direction for a new website to promote the family vineyard, what makes them unique, and the Dimchurch Vineyards’ offering.