Project Description

SEABROOK
WINES

The Seabrook brand was relaunched in 2005 after several years of lying dormant, and since then, Hamish and Jo Seabrook have transformed Seabrook from a wine broker into a wine producer. In fact, Hamish is the first winemaker in the family, and represents the first generation to live and make wine in the Barossa.

Then, in 2015, an exciting era began, with the purchase of a beautiful 20-acre vineyard property in the Barossa Valley, creating a home for the Seabrook brand. This ‘Home Block’ is approximately 30 years old with the original 1854 settler’s cottage now a tasting room.

Brand Warrior Communications was engaged for general marketing support in 2017. While we loved all work we produced for Seabrook, our favourite project was creating a story and label for their new Extended Family range – ‘Tiger Moth Marshall’ Montepulciano, ‘The Gambler’ Mataro, ‘The Triple Threat’ Marsanne.

A little left of centre, these new wave wines pay homage to a past life of working with producers who inspired Hamish to perfect his craft and encouraged him to love the wonderful drinkability of these alternative wine styles. They also share the cheeky stories of past family members who put their stamp on Seabrook wines.

PROJECT
DETAILS

DATE

2017 – 2018

PROJECT TYPE
  • Brand Collateral
  • Brand Planning
  • Content Creation
  • Copywriting
  • Label Development
  • Marketing Advisory
  • Public Relations
  • Price Modelling
  • Trade Marketing
COLLABORATIONS

Brady & Co.

VIEW WEBSITE

seabrookwines.com.au