The Barossa Co-op is the largest retail co-operative in Australia, with approximately 23,000 members. What started as a single-shop general store in 1944, selling an amazing array of goods and services on the main street of Nuriootpa, has evolved into an agglomeration of nine retail businesses deployed in and around an exceptional regional shopping centre.
Retail businesses include Barossa Fresh Foodland, Barossa Mitre 10, Barossa Sportspower Superstore and Surf, as well as Barossa Toyworld, Barossa Betta Home Living, Orchard Lane, Rod & Spur, and Barossa Home Living.
Previously called ‘The Co-op – heart of the Barossa’, Claire led the marketing team to evolve the brand identity and strategy to build strength into this 75-year-old community founded business. The new identity, The Barossa Co-op depicts the strength, confidence and community spirit that is the foundation of this business.
This re-branding project required an entirely new brand identity, including, signage, banners, business cards and email signatures. More recently, Claire has project managed the evolution of ‘The Barossa Co-op’ website, to ensure alignment with new branding and accurate representation of the nine retail businesses encompassed within the cooperative.