Does the thought of implementing social media marketing to your business seem like an impossible task? Not sure where to start?
When social media marketing trends seem to change and disappear faster than Kim Kardashian lost her baby bump, it seems impossible to keep up and more importantly, to stand out.
Don’t worry, we’ve been there and done that, and have heard a lot of our clients say exactly the same thing. But rest assured, it isn’t all doom and gloom. While this might only be the tip of the iceberg, implementing these five simple steps into your social media marketing can have a huge impact.
1. Personalise your personality
Don’t copy what other people are doing, build a community of followers who are loyal to your brand for being uniquely YOU!
Identify who you are as a business, what you want to achieve, who your audience is and what you want to be known for. Have fun with the content you are sharing and don’t always focus on the hard sell. Educate, inspire and engage your audience, and give them a reason to follow you! No one likes fake and pretentious, give your brand an authentic personality and create your point of difference.
2. Set goals and objectives
If you don’t know what you want, how are you meant to achieve it? You wouldn’t start a business without a business concept and likewise, you shouldn’t start posting on social media without a strategy or goals in place.
When identifying these goals, you want to make sure you follow the “SMART” framework. Your goals should be, Specific, Measurable, Attainable, Realistic and Time-bound.
These goals could look a little like this:
- Increase community following by 50% by 2020
- Drive 20% more traffic to the website through Instagram by June 2020
- Generate 5 new leads per week through paid Facebook ads
- Boost business response rate by 8% by Dec 2019
- Decrease website bounce rate from social media through on-brand content and ad targeting
3. Measure results
You’ve set your goals and objectives so now you need to measure them!
It was surprising to learn that almost 40% of small businesses don’t have a social media presence.
Without a review of how your marketing is performing can be like driving blind. But this doesn’t have to be a daunting task and you don’t need to pay a fortune for analytics apps and software. The inbuilt analytics tools on social media platforms these days can give you mass insight in mere seconds.
We recommend simply spending 20 minutes every week looking over these back-end analytics and reviewing what your audience is responding to on different platforms.
These insights are free and sit there whether you choose to review them or not, so make sure you’re using these valuable analytics to your advantage.
4. Engagement is key
Social media users crave authentic interaction with the brands they love, and it’s a super simple way to boost your brand’s credibility and personalise your page! Keep an eye on each platform to make sure you’re responding to comments, sharing user-generated content, liking loyal followers posts and following new members in your community.
Users want to know that there is a real person on the other side of the computer, so start socialising!
5. BE CONSISTENT
This has been our biggest learning and is one of the most important pieces of advice we give our clients when it comes to social media. Think about the biggest brands and influencers you follow – you’ll find that all of these people and businesses will have hundreds, if not thousands, of posts on their accounts before they’ve hit their ‘Insta famous’ status.
Consistent posting is important, but you need to also consider the consistency across all areas of your social media marketing, from the tone of voice used in messages to the aesthetics of your profiles, you need to be recognisable to start gaining considerable traction from your target audience.
You might not see instant results but with consistent posting, consistent content and consistent engagement across your social media channels, you’ll start to see consistent growth too.
Insights from Team BWC