Dan brings decades of experience in domestic and international wine sales, leading Brand Warrior’s Sales & Business Development Division. 

He has worked across some of the industry's biggest markets, from managing U.S. and Canadian distribution in the early 2000s to leading Negociants International and Free Run Juice during China’s boom.

As CEO of Pure Wine Co., he refined his expertise in business development, market positioning, and sales strategy. Now, he helps premium wine businesses across Australia, New Zealand, and beyond expand their reach, strengthen partnerships, and grow sustainably.